A website for a specialty trade contractor that ranks for the trade, not "construction"
A specialty trade contractor, whether concrete, framing, electrical rough-in or another single-scope trade, ranks by owning pages for that exact trade and the towns served, rather than competing under the broad word "construction" against every general contractor in the area.
What usually goes wrong for specialty and trade contractors
The site uses "construction services" as a catch-all, competing against general contractors for a term it cannot win.
There is no page distinguishing residential trade work from commercial or subcontract work for other GCs.
Certifications, licenses and insurance, often the deciding factor for a GC choosing a sub, are buried or missing.
The site has no way to show ongoing relationships with general contractors who hire the trade repeatedly.
The pages your site will carry
- Home
- About
- Residential work
- Commercial work
- Subcontracting for general contractors
- Licenses and certifications
- Project gallery
- Request a quote
Trade-specific quote form
Asks for the scope, rough project size and whether the enquiry is a homeowner, a commercial client or a general contractor hiring as a sub, so the reply speaks to the right relationship from the first message.
Before and after, for specialty trades
- Before:The site competes under the broad term "construction services" against general contractors.After:Pages target the specific trade by name, where the buyer for that trade actually searches.
- Before:Residential, commercial and subcontract work are not distinguished anywhere.After:Separate pages address homeowners, commercial clients and general contractors hiring as a sub.
- Before:Licenses, certifications and insurance are buried in fine print or absent.After:A dedicated page lists licenses, certifications and insurance clearly, where a hiring GC looks first.
- Before:No way to demonstrate repeat work with general contractors.After:A page for GC partnerships shows the trade is a known, reliable sub, not a first-time unknown.
Three ways to run it
- FoundationThe website, fully managed, live in 7 days
- FramingEverything, plus the AI Engine, live in 10 days
- Finish OutEverything, plus the Content Engine, live in 15 days
Questions from specialty and trade contractors
Should we compete on "construction" or on our specific trade?
Your specific trade. A page built around "construction services" competes against every general contractor in the area for a term it will not win, while a page named for your exact trade competes against a much smaller, much more relevant field.
Can the site speak to general contractors hiring us as a sub, separately from homeowners?
Yes. A dedicated page for GC partnerships addresses reliability, scheduling and repeat work, which is what a hiring contractor actually evaluates, separate from the homeowner-facing pages.
Where do licenses and insurance show up?
On their own clearly labeled page, because a general contractor deciding whether to bring on a new sub looks for that information specifically and will not dig for it in a footer.
Can the quote form tell the difference between a homeowner and a GC enquiry?
Yes. The form asks who is enquiring, so the routed request and the first reply can match the relationship rather than treating every lead identically.
See it built for specialty trades
A live walkthrough, on your screen, of the site you would get. Plans from $127 a month, $697 build fee invoiced after launch.
Book a demo